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Merchant reporting

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Enhanced reporting for Square merchants
Sales Analytics · Snapshot

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Fetching the latest private sales snapshot and preparing charts, customer lists, and inventory actions.

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Sales Analytics · Snapshot

Blue Goat Wine and Provisions

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Total Revenue
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Gross sales since Jan 2025, refunds excluded
Items Sold
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Total units across 15+ categories
Avg Monthly Revenue
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Excluding partial month
Peak Month
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Loading peak month
Estimated Gross Profit
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Category-margin estimate, not item COGS
Estimated COGS
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Revenue minus estimated gross profit
Blended Margin
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Weighted by category mix
Margin Basis
Est.
Using merchant category assumptions
Monthly sales trend
Gross revenue across each calendar month. Hover any point for details. Click a dot to drill into that month.
Partial month
Read Strong summer ramp peaking in July at $112,243, a 3.2× lift from January. December rebounded for holidays before a quieter start to 2026. Tourist-season patterns are clearly visible — worth pre-staging inventory for the May→August climb.
Year-over-year — same window
Comparable months in 2025 vs 2026. Click any bar to drill into that specific month.
Comparable months
2025
2026
Read
When customers actually show up
Revenue by day-of-week and hour. Brighter cells are hotter. Read this for staffing, tasting events, and promotional timing.
8a → 10p · all 7 days
Less
More Color intensity = total gross revenue at that day/hour
Read
Top 20 best sellers
Items ranked by gross revenue. Click any row to drill into that item.
#ItemCategoryUnitsRevenue
Sales by category
Where the revenue actually comes from. Click any category to drill into items.
Click any row above to see the items inside
Estimate
Inventory actions — what to do next
Concrete reorder, discount, seasonal, and watch-list recommendations from recent item movement.
0Reorder / feature
0Discount / sample
0Seasonal risers
0Watch before reorder

Reorder / feature

Strong recent sellers that should stay visible and in stock.

Discount / sample

Items with prior demand that have cooled off sharply.

Seasonal risers

Items waking up versus the prior comparable window.

Watch before reordering

Recent sellers without a very recent sale; check shelf stock and placement first.
Action
Rising stars — last 4 months
Items with biggest unit growth comparing recent 120 days vs prior 120. Click any row to drill in.
50Items growing
0Units, last 4mo
0Units, prior 4mo
ItemCategoryPriorRecentGrowth
Slow movers — last 4 months
Items that used to sell but stopped. Click any row to see who used to buy it.
50Items at risk
228Units, prior 4mo
0Units, last 4mo
ItemCategoryPriorRecentLast sold
Top customers — and who you might be losing
Top 25 by lifetime spend. Rust-tinted rows haven't visited in 90+ days — re-engagement candidates. Click any row to drill into a customer.
⌕
12.9%Of revenue from top 25
4,377Distinct customers
8VIPs at churn risk
$42,706Their lifetime spend
# Customer Lifetime spend Tx Units Top category Last seen
Action Re-engagement priority: rust-tinted rows are customers worth a personal outreach — postcard, curated picks, tasting invite. The ones with email addresses are the easiest to reach today; the ones without are why we need better email capture (see top of page).